Sustainability

  • Blog“Tech & Green: The future is in motion” was the theme of the recent Rakuten Optimism conference, with sessions welcoming leaders from various industries.
    December 23, 2022 5 min read

    Energy, data centers and an opportunity for rebirth: Japan’s green leaders share their Optimism

    Rakuten Group Chairman and CEO Mickey Mikitani shares the company’s goal to achieve carbon neutrality in 2023 on stage at Rakuten Optimism 2022. Tech & Green: The future is in motion was the theme of the recent Rakuten Optimism conference, which welcomed leaders and luminaries from a wide range of industries and areas of expertise to share visions of a brighter future. The conference featured

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  • Blog
    December 21, 2022 4 min read

    The Green’Ovation Challenge helps empower employees to become sustainability entrepreneurs

    As a global innovation company, Rakuten has committed to empowering people and society by creating value through innovation and entrepreneurship. In the summer of 2022, to contribute to this mission and show that empowerment is something that starts from within, Rakuten Europe launched an internal competition, the “Green’Ovation Challenge.” Pitching Rakuten employees against the greatest challenge

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  • BlogVisa's Ryan McInerney sat down with Masayuki Hosaka to discuss how payments are evolving and the need to combat climate change through sustainable policies.
    October 27, 2022 4 min read

    How can payment cards support sustainability? Visa’s Ryan McInerney at Rakuten Optimism 2022

    As global economies look to the post-pandemic era, they’re also finding that the fintech revolution didn’t stand still amid the waves of COVID. The pandemic has accelerated how fintech is transforming payments and finance around the world. Now payments companies are looking to use fintech to improve security and convenience for customers while supporting sustainability-focused initiatives. Here’s

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  • BlogRakuten continues empowering customers and aiming for a greener future by launching the Go Green Together project to encourage living a greener lifestyle.
    June 21, 2022 4 min read

    Go Green Together: Rakuten aims for a greener future with new sustainability project

    Companies across Japan and around the world are taking corporate measures to reduce their negative impact on the planet, as outlined in the United Nations’ Sustainable Development Goals (SDGs). However, even with heightened climate awareness, some shoppers still have a hard time assessing the long-term impact of their daily lifestyle choices and developing more sustainable habits. “We

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  • BlogAhead of International Pride Month this year, Rakuten showed up and showed out at Tokyo Rainbow Pride 2022 to support the LGBTQ+ community and its allies.
    June 15, 2022 4 min read

    Rakuten proud to be back at Tokyo Rainbow Pride in 2022

    Ahead of International Pride Month this year, Rakuten showed up and showed out at Tokyo Rainbow Pride 2022 to celebrate the first time in three years that the event has been held in person. At the event space in Yoyogi Park, the Rakuten employee-driven initiatives curated for Rainbow Pride caught the attention of festival goers over the event’s three days. With a booth staffed by members of the Ra

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  • BlogRakuma and Rakuten Mama-Wari are two services within the Rakuten Ecosystem that are making it easier for parents to raise kids sustainably.
    December 21, 2021 4 min read

    Rakuma and Rakuten Mama-Wari are bringing sustainability closer to home

    Adorable kids’ clothing can pile up, as almost any parent will tell you. But the temptation to amass the cutest wardrobe for your child quickly turns to questions like, “What are we going to do with all these clothes?” And toys. And strollers, cribs… the list goes on. One other thing parents can tell you: Little kids grow up fast. According to recent research by Rakuma, Rakuten’s flea

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  • BlogRakuten’s efforts toward the realization of a sustainable society and its proactive sharing of information regarding those efforts are being recognized.
    November 18, 2021 3 min read

    Rakuten’s sustainability initiatives are gaining worldwide recognition

    Rakuten’s efforts toward the realization of a sustainable society — and its proactive sharing of information regarding those efforts — are being recognized. For the second consecutive year, Rakuten has been selected as an index component of the 2021 Dow Jones Sustainability World Index and of the Dow Jones Sustainability Asia Pacific Index for the third year running. Every year, S&P Global Inc

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  • BlogClub Rakuten is rewarding customers for making sustainable decisions, shopping sustainably and practicing conscious consumption.
    October 19, 2021 4 min read

    Why Club Rakuten is rewarding customers for making sustainable decisions and practicing conscious consumption

    Now, more than ever, consumers are considering the social, economic and environmental impact of their shopping habits. Consumers are calling for more transparency and increased accountability from brands to make more informed purchasing decisions. Why conscious consumption? The driving force for ethical shopping Conscious consumers are invested in transparency. They are eager to learn about the ma

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  • BlogWe face some of the most serious threats to social & environmental wellbeing in a generation. Rakuten is well on the journey to address these challenges.
    December 18, 2020 4 min read

    Journey to a better future: Putting sustainability goals into action

    Mark Haviland, EVP of Brand Development & Sustainability, Rakuten EMEA When Mickey Mikitani founded Rakuten in 1997, empowerment was at the heart of his vision. Empowering business owners, employees, families and communities is a passion that persists to this day. Now that passion takes on new meaning, as we face some of the most serious threats to our social and environmental well-being in a

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